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The
Study | The Results
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Alexa Research
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Research Methodology
The
Study
In May
2000, Alexa Research was commissioned by Danni’s Hard Drive
to study the most popular sites in the Alexa Rankings and
determine the most trafficked websites run by and featuring
a woman.
Web
analysts at Alexa looked at each of the top 1100 sites in
the May 2000 rankings. Alexa Research, in conjunction with
Danni’s Hard Drive, developed classification of a "Top Web
Sites Run by and Featuring a Woman”, the following criteria
were applied to each site to determine eligibility:
1. Real,
Live Woman: There must be a real woman behind the site who
is currently alive (Victoria's Secret would not count).
2. Biography:
There must be a bio of the woman on the site (evidenced
by items such as where the woman grew up, how she got where
she is today, and other historical and biographical information).
3. Solo:
The site must have only one woman around who the site continually
features, evidenced by the name of the site or domain, or
by a picture of or quote by the woman on most pages.
4. "Official"
Site: The site must be owned, operated, or managed by the
woman to whom it is devoted, or owned, operated, or managed
by one of her designees (fan sites would not count).
5. English
only: The site must be in English.
These
criteria would include sites such as Martha Stewart's, Oprah’s,
Danni's, and Cindy Margolis', but exclude sites like Victoria's
Secret and Karasxxx.com.
Analysts
studying the sites were instructed to be as impartial as
possible, following only the criteria listed above. Each
site in the top 1100 was examined by two analysts to ensure
consistency in applying criteria.
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The Results
Although
numerous sites feature women as part of their content, the
results show that fewer sites are focused on the personality
and presence of a singular woman. In fact, only three sites
in the top 1100 met all the criteria above. The top ranked
site run by and featuring a woman was danni.com.
The
three sites run by and featuring a woman are listed below,
along with their ranks:
|
Sites |
May
Rank |
| 1 |
Danni.com |
602 |
| 2 |
Marthastewart.com |
880 |
| 3 |
Oprah.com |
1094 |
|
This
study was performed only on May’s data. Results may differ
over a different period.
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About Alexa Research
Alexa
Research is an organization dedicated to studying trends
in behavior and content on the World Wide Web. Our studies
are based on the aggregated usage trails from 500,000 unique
monthly users of the Alexa toolbar service. Our content
studies rely on the Internet Archive, a collection of over
18 terabytes of Web content. We’re part of Alexa Internet,
a pioneer in the toolbar and meta-information space.
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About The Panel
Alexa
toolbar users represent a wide range of occupations, ages,
and incomes. Approximately one-third of our panel uses their
computers at work and two-thirds from home. Over forty percent
of our users reside outside the United States.
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Contact Alexa Research
Alexa
Research
PO Box 29141
San Francisco, CA 94129
415 561-6900
Project
Lead
Jared Waxman jared@alexa.com
Sr. Manager, Alexa Research
Researchers
Jason Maxham, Matt Work, Steve Renaker, John Tan, Helen
Chan, Chris Becker, Andy Jenks, and Nick Chaffee.
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