Danni Ashe
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Appendix A - Total Danni Downloads | July 00 - Jan. 01
Appendix B - MostDownloadedWoman.com Downloads
Appendix C - Average Downloads Per Visitor (free site)
Appendix D - Average Downloads Per Visitor (pay site)
Appendix E - Total Danni Downloads (free site) | Feb. 96 - June 00
Appendix F - Total Danni Downloads (pay site) | Feb. 96 - June 00
Appendix G - Total Bytes Downloaded
Appendix H - Third Party Websites
Appendix I - Partial List of Images

Since July 1995 Danni Ashe has run two closely linked websites - www.danni.com (a free website) and hotbox.danni.com (which is available only to subscribers). In August 2000 Danni launched a third site, www.mostdownloadedwoman.com, to celebrate her appointment as 'Most Downloaded Woman' by the Guinness World Records. For the purpose of this record, we've counted downloads of images of Ms Ashe from these sites.

In order to ascertain the total number of downloads of Danni Ashe for the period July 1, 2000 through January 31, 2001, we took a direct count from our log files, which we've been archiving expressly for this purpose.

For the period February 1996 through June 2000, in the absence of a complete archive of log files, we used a statistical sampling technique, similar to the methods devised by Gallup and other political pollsters. We analyzed our log files in detail over a 10-day period, June 1-10, and used these findings to calculate the total number of downloads between 2/1/96 and 6/30/00 (we are unable to count downloads from our sites prior to Feb '96).

The methodology used here was devised for and verified by Guinness World Records. We have had this methodology reviewed by three independent companies (including a firm specializing in Web statistics) and all have written public statements declaring it to be fair and accurate.

Danni Ashe images are regularly downloaded from many other areas of the Internet, not under our control. If included, these additional images would greatly increase our total, but we are unable to count them directly so they are not considered here. This is discussed further in Appendix H.

Log files for a website of our size are extremely large, totaling approximately 1.2 GB a day, and this prevents us from presenting them here. However, we are happy to offer them, or any of our materials, for scrutiny should you so choose, via CD-ROM or FTP.

 

July 1, 2000 - January 31, 2001
Since July 1, 2000, we've been archiving our log files so that all of our downloads can be counted. For this period we simply counted every download, of every image of Danni, as recorded in our logs. See Appendix A. Appendix I has a partial listing of the files counted.

Free Site
Total downloads July 1, 2000 - January 31, 2001 = 129,484,465

Pay Site
Total downloads July 1, 2000 - January 31, 2001 = 70,877,257

 

MostDownloadedWoman.com
In order to ascertain the total number of downloads of Danni Ashe, from www.mostdownloadedwoman.com, we took a direct count of each Danni image downloaded from our analog reports. The site went live on August 8, 2000. See Appendix B.

Total downloads August 8 - December 31 = 4,352,209

 

In the following calculations, covering the period February 1996 through June 2000, we've employed the methodology developed for and approved by Guinness World Records, which lead, on August 17, 2000, to Danni Ashe being given Guinness World Records' "Most Downloaded Woman" title. This calculation, in combination with the downloads counted since that time, are responsible for the grand total below.

 

June 1 - 10, 2000
We identified over 9000 unique images of Ms. Ashe on our website. A partial list of the images is included in Appendix I. We then analyzed our log files for the period of June 1-10, 2000 and counted the total downloads of those images within this 10-day period. In addition to counting the number of times those images had been downloaded, we also noted the total number of unique visitors (IP's) and the total number of subscriptions purchased (signups). From this information, we then calculated the average number of Danni Ashe images downloaded per unique visitor. See Appendix C (Free Site) and Appendix D (Pay Site):

Free Site
Average # of images downloaded per visitor =

Number of images downloaded = 4,143,610 = 6.280661654
----------------------------- -----------
Number of unique visitors (IP's) 659,741

Pay Site
Average # of images downloaded per visitor =

Number of images downloaded = 4,263,750 = 11.303984729
----------------------------- -----------
Number of unique visitors (IP's) 377,190

 

May 1998 - June 2000
For the period of May 1998 thru June 2000, we no longer have our original log files (excluding June 1-10, 2000). Due to the large size of our logs, saving them has been unfeasible and so over the years we've created 'Analog' summary reports to store important log file information. The Analog reports present a subset of data taken from our original log files. From these Analog reports, we've been able to determine the total number of unique visitors (IP's) for this time period.

 

February 1996 - April 1998
For the period of February 1996 thru April 1998, we no longer have any original log files or analog reports. All this information being lost when we changed hosts in April 1998. However we do have detailed information about how many people subscribed during this time and, with that information, are able to determine the number of unique visitors by multiplying the number of subscriptions sold by the average Visitors per Signup (detailed below). To arrive at the Visitors per Signup statistic, we looked at the relationship between the number of subscriptions sold (signups) and the number of unique visitors (IP's) for the period of May 1998 thru June 2000. See Appendix E (Free Site) and Appendix F (Pay Site).

Free Site
Average # of visitors per sign-up =

Number of unique visitors = 40,983,591 = 289
--------------------------- -----------
Number of sign-ups 141,611

Pay Site
Average # of visitors per sign-up =

Number of unique visitors = 23,503,184 = 166
--------------------------- -----------
Number of sign-ups 141,611

To ascertain the total number of downloads for February 1996 to June 2000, we then multiplied the total number of visitors by the average number of downloads per visitor to give us the total number of downloads in this period. See Appendix E (Free Site) and Appendix F (Pay Site).

Free Site
Total downloads February 1996 - June 2000 =
Av. # of images downloaded per visitor x Number of unique visitors
= 6.280661654 x 65,837,591
= 413,503,633

Pay Site
Total downloads February 1996 - June 2000 =
Av. # of images downloaded per visitor x Number of unique visitors
= 11.303984729 x 37,779,184
= 427,055,319

 

Final Calculation
Our final total is a sum of the number of downloads in the periods discussed above. See Appendix G for a calculation of the total bytes of Danni Images downloaded.

Free Sites
Total downloads February 1996 - December 2000 = 413,503,633 + 129,484,465 + 4,352,209 = 547,340,307

Pay Site
Total downloads February 1996 - December 2000 = 427,055,319 + 70,877,257 = 497,932,576

Grand Total
Grand total = Paid Site Total + Free Sites Total
= 497,932,576 + 547,340,307
= 1,045,272,883

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